What Makes Us Different
In-house platforms. Intelligent approach. Inclusive service.
We utilize a full-stack DSP/DMP/Ad Server technology stack. This allows our platforms to communicate seamlessly and maximize client data and tracking points.
Demand-side Platform (DSP)
Direct access to cross-device, cross-platform omni-channel placements with 99% of web, video, app and mobile inventory through networks connected to DSP. Buying through an in-house DSP provides maximum control of campaigns to produce optimal performance and transparency.
Data Management Platform (DMP)
The key to providing consumers with the content they need is data. More specifically the proper organization and utilization of the data available to us. The Alfred DMP allows us to implement data points across multiple engagement indicators to capture data and build a custom database with tailored audience segments throughout the funnel. We build custom databases for each client based on specific audience insights and tracking point data.
AI technology to optimize dynamic ad servicing based on 100s of data points. This technology coupled with our DMP provides dynamic ad capabilities to serve personalized messaging based on demos, behaviors, previous interactions, interests and GEO.
The modern digital landscape offers an abundance of options for users to consume content. Facebook, Instagram, Twitter, Linkedin, Google, Youtube, Twitch and streaming TV are just some examples of the multitude of channels available to consumers. Our full-funnel strategies ensure that we’re reaching the right prospect at the right time with the right message in the right place. With 360 degree capabilities, we execute omni-channel, cross-device campaigns to capture audiences and serve ads across all devices.
Pay-per-click (PPC), Paid Social, Video Display, Connect TV (CTV), Native, Streaming Radio
PPC, Paid Social, Display (in-market & re-marketing)
PPC, Paid Social, Display (re-marketing)
The Alfred integrated technology stack provides us with many targeting capabilities to ensure we are reaching an audience with the highest propensity to convert. We develop hyper-targeted campaigns to spend ad dollars on the most valuable prospects as opposed to wasting dollars on a mass approach that lacks targeting layers.
In addition to hyper-targeted campaigns, our advanced technology and expertise allows us to track every interaction. We strive to ensure each dollar spent is tracked and turned into actionable data. Channels that are traditionally mass reach such as TV and Radio are turned into data builders. We leverage Connected TV and Streaming Radio to hyper-target prospects with layered targeting and track interactions to build top-funnel audience segments/re-marketing databases.
We develop, launch, and manage all digital campaigns in-house. We don’t outsource or buy from 3rd party media vendors. Keeping everything in-house provides us full control of campaigns providing the opportunity for constant monitoring and optimization on the fly. When it comes to our companies, there is no middle man.
Daily monitoring and optimization are essential to the success of a campaign. With the information available at our fingertips, a set it and forget mentality is not sufficient. Proper optimization allows us to adjust our customer journey map along the way to continually ensure we are serving the most relevant, effective content.
Ad adjustments might include some of the following.
- Site/network placement
- Audience targeting (behavioral, interest, contextual, demo, etc.)
- Bid adjustments
- Cost per thousand impressions (CPM) adjustments
- Cost per click (CPC) adjustments
- Creative/content testing and revisions
- Day/time adjustments
- Goal flow optimization: With proper mapping, segment building, targeting, ad serving and optimization we can be sure to reach the right prospect, at the right time, in the right place, with the right message.
We provide clients with a customized live data dashboard with aggregated media metrics that can be viewed at any time. Along with those live metrics, we also provide monthly insights and reporting.